Offering 2-for-1 appetizers every Friday between 3:00 p.m. and 5:00 p.m. is considered what type of market communication?

Offering 2-for-1 appetizers during specific hours is a clear example of sales promotion. This type of market communication is designed to stimulate consumer interest and increase sales over a short period by providing an enticing incentive. Sales promotions often include discounts, special offers, or limited-time deals to encourage customers to make a purchase they might not have considered otherwise.

In this scenario, the promotion directly targets customers with a time-sensitive offer, which can effectively attract more patrons to the restaurant during the specified timeframe. The focus here is on immediate consumer behavior, aiming to boost sales and foot traffic, which is characteristic of sales promotions. This method differs from advertising, which aims to build brand awareness over a longer period, and public relations, which focuses on managing the restaurant's public image. Personal selling involves direct interaction with customers to persuade them to purchase, which is not applicable in the context of the stated promotion.