Emailing information about a coffee shop to college students exemplifies what kind of marketing?

Emailing information about a coffee shop to college students exemplifies direct marketing because it involves communicating specific information directly to a targeted audience. In this case, the coffee shop is reaching out to college students through email, which is a personalized form of communication that allows the business to convey promotions, updates, or special offers directly to potential customers.

This approach to marketing is focused on building a relationship and encouraging immediate action from recipients. By targeting college students, the coffee shop can tailor its message to align with the interests and needs of this specific group, making it more effective in generating engagement and potential visits to the shop.

Other forms of marketing, such as social media marketing or influencer marketing, typically involve broader reach and engagement strategies, leveraging platforms or personalities to connect with audiences, rather than direct communication to an individual or specific group via email. Content marketing focuses more on creating valuable content to attract and engage a target audience over time, rather than direct promotion. Thus, the nature of emailing fits the definition of direct marketing best.